Search Results - subject:"Intention to buy"

Attitudes toward ethical consumption in clothing : comparing peruvian and Portuguese consumers

Bairrada, Cristela Maia; Coelho, Arnaldo; Moreira, … - In: Journal of international consumer marketing 36 (2024) 2, pp. 180-196

Persistent link: https://www.econbiz.de/10014515024

Mediating role of regret feelings in the relationship between consumer expectations, emotions and willingness to buy

Abdallrahman, Mohammed; Darwish, Nidal A. - In: Rajagiri management journal 18 (2024) 4, pp. 323-336

consumers' intention to buy Chinese clothing products in the Palestinian market. Design/methodology/approach - This paper used a …' intention to buy Chinese clothing products, while their expectations positively affected their decisions. However, the mediation … effect of regret was approved in the relationship between negative feelings and the intention to buy. Originality …

Persistent link: https://www.econbiz.de/10015357567

Will in-flight virtual reality increase the enjoyment of flight for anxious passengers?

Gafur, Hibar Syahrul; Sari, Hasrini; Yudhistira, Titah - In: Cogent Business & Management 10 (2023) 2, pp. 1-20

-flight VR. In addition, the intention to buy airline tickets is also measured as the dependent variable to explore the influence … to pay does not influence perceived enjoyment. Attitude toward using in-flight VR influences both groups' intention to … buy airline tickets. The originality of the research:Instead of using VR as a therapy tool, this study explores the …

Persistent link: https://www.econbiz.de/10014527854

Will in-flight virtual reality increase the enjoyment of flight for anxious passengers?

Gafur, Hibar Syahrul; Sari, Hasrini; Yudhistira, Titah - In: Cogent business & management 10 (2023) 2, pp. 1-20

Persistent link: https://www.econbiz.de/10014505001

Investigation of attributes influencing the attractiveness of mobile commerce advertisements on the facebook platform

Cvirka, Donatas; Rudienė, Elzė; Morkūnas, Mangirdas - In: Economies 10 (2022) 2, pp. 1-21

Examining and analyzing the determinants facilitating consumers' intention to buy via mobile commerce platforms have … various aspects of the advertisements on mobile commerce platforms and analyzes the importance of intention to buy. The goal … proven that subjective norms are positively associated with the intention to buy via mobile commerce. This, combined with …

Persistent link: https://www.econbiz.de/10013199994

Investigation of attributes influencing the attractiveness of mobile commerce advertisements on the facebook platform

Cvirka, Donatas; Rudienė, Elzė; Morkūnas, Mangirdas - In: Economies : open access journal 10 (2022) 2, pp. 1-21

Persistent link: https://www.econbiz.de/10013164472

After-sales services, brand equity and purchasing intention to buy second-hand product

Habib, Muhammad Danish; Sarwar, Muhammad Arslan - In: Rajagiri management journal 15 (2021) 2, pp. 129-144

Purpose: This study aims to examine the concept of brand equity and willingness to buy second-hand products in the automobile context. The customer-based brand equity model is used as a theoretical lens to examine after-sales services, brand credibility and brand loyalty as drivers of brand...

Persistent link: https://www.econbiz.de/10012658921

The effects of cause and donation size of cause-related marketing program on consumers' intention to buy

Ćorić, Dubravka Sinčić; Živadinović, Nataša Kurnoga - Ekonomski Fakultet, Sveučilište u Zagrebu - 2011

There were different understandings of cause-related marketing in the past. It has been described as a form of horizontal cooperative sales promotion, a tie-in between corporate philanthropy and sales promotion, synonymous with corporate sponsorship of charitable causes, the initiation and...

Persistent link: https://www.econbiz.de/10009649766