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  • Search: subject:"Intention to continue relationship"
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Bank 1 Beziehungsmarketing 1 Confidence 1 Consumer behaviour 1 Customer satisfaction 1 Emotion 1 Empathy 1 India 1 Indien 1 Intention to continue relationship 1 Konsumentenverhalten 1 Kundenzufriedenheit 1 Relationship marketing 1 Trust 1 Vertrauen 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Kumra, Rajeev 1 Sharma, Praveen Kumar 1
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Journal of financial services marketing 1
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Mediating role of trust in the impact of perceived empathy and customer orientation on intention to continue relationship in Indian banks
Kumra, Rajeev; Sharma, Praveen Kumar - In: Journal of financial services marketing 27 (2022) 4, pp. 372-386
Persistent link: https://www.econbiz.de/10013463813
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