Londoño, Beatriz; Prado, Yesica; Salazar, Viviana - In: Academia Revista Latinoamericana de Administración 30 (2017) 2, pp. 269-286
value, satisfaction and intention to pay in the context of theatrical services in the city of Medellín, Colombia. Design … major predictors of consumer intention to pay. Limitations/implications of the research Future research could replicate the … comfortable. Originality/value This paper contributes to understand the factors that influence theatre clients’ intention to pay …