Search Results - subject:"Intention to use"

What drives consumers to use P2P payment systems? An analytical approach based on the stimulus-organism-response (S-O-R) model

Irimia-Diéguez, Ana; Liébana-Cabanillas, Francisco; … - In: European Journal of Management and Business Economics … 34 (2025) 2, pp. 149-173

predictor of intention to use. Additionally, a medium predictive relevance performance of the proposed model is found …

Persistent link: https://www.econbiz.de/10015454503

What drives consumers to use P2P payment systems? : an analytical approach based on the stimulus-organism-response (S-O-R) model

Irimia-Diéguez, Ana; Liébana-Cabanillas, Francisco; … - In: European journal of management and business economics : … 34 (2025) 2, pp. 149-173

predictor of intention to use. Additionally, a medium predictive relevance performance of the proposed model is found …

Persistent link: https://www.econbiz.de/10015372672

Analysis of factors affecting the intention to use Shopee Barokah (case study on Generation Z in Semarang City)

Najwa, Laila Fajri Khoirun; Kafabih, An’im - In: ASEAN marketing journal : Association of Southeast … 17 (2025) 1, pp. 55-68

norm, perceived behavioral control, promotion and word of mouth on the intention to use Shopee Barokah. Design … the intention to use Shopee Barokah. Meanwhile, Word Of Mouth has no effect on the intention to use Shopee Barokah …

Persistent link: https://www.econbiz.de/10015439222

Belief triggers to action in artificial intelligence arenas : exploring the role of AI intention and top management support in multi-level investigation

Khan, Ali Nawaz; Khan, Naseer Abbas - In: European research on management and business economics 31 (2025) 3, pp. 1-11

continuous usage, mediated by intention to use AI and moderated by top management support. Results demonstrate that positive … belief about AI significantly enhance intention to use AI and AI continuous usage, and also indicate a significant mediating … effect of intention to use AI. Top management support emerged as a significant organizational-level moderator of these …

Persistent link: https://www.econbiz.de/10015476767

On the consumption of OTT services in India : insights from technology acceptance model and the uses and gratifications theory

Gupta, Kriti Priya; Joshi, Deepika; Singh, Shikha - In: Innovation & management review 22 (2025) 3, pp. 175-186

The study explores the factors influencing consumers' motivation to use video streaming services of over-the-top (OTT) platforms and their willingness to pay for those services.Using a sample of 256 Indian consumers of OTT services, the study empirically tests a research framework based on the...

Persistent link: https://www.econbiz.de/10015476726

The effect of perceived ease of use, benefits, and risks on intention in using the quick response code Indonesian standard

Ratnawati, Andalan Tri; Malik, Ahmad - In: Global Business & Finance Review (GBFR) 29 (2024) 7, pp. 110-125

on the intention to use QRIS, perceived benefits had a positive and significant effect on the intention to use QRIS, and … perceived risk had a negative and significant effect on the intention to use QRIS. Research limitations/implications: The …

Persistent link: https://www.econbiz.de/10015098813

Research on the role of the attitudes of Vietnamese consumers towards their intentions to use mobile money

In: Global Business & Finance Review (GBFR) 29 (2024) 2, pp. 85-99

intention to use mobile money to make recommendations for solutions to improve the effectiveness of this activity. Design … intention to use mobile money. The data is analyzed with a partial least squares structural equation model (PLS-SEM) using … erceived e ase of u se (PEOU), indirectly affects the attitude toward mobile money (AT), and intention to use mobile money of …

Persistent link: https://www.econbiz.de/10015098820

Financial technology adoption among small and medium enterprises in Ghana

Krah, Redeemer; Tetteh, Lexis Alexander; Boateng, Ampaw; … - In: Cogent Business & Management 11 (2024) 1, pp. 1-22

positively impacts the uptake of FinTech innovations is the perceived usefulness, followed by the intention to use as the second … either perceived usefulness or intention to use. This research will assist FinTech service providers in designing FinTech …

Persistent link: https://www.econbiz.de/10015457297

Testing the role of skepticism in Islamic banks: evidence from Indonesia

Trisanty, Aidha; Haryanto, Budhi; Sugiarto, Catur; … - In: Cogent Business & Management 11 (2024) 1, pp. 1-16

compliance, religiosity, and IFL and that skepticism affects customers’ intention to use Islamic banks. This study is the first …

Persistent link: https://www.econbiz.de/10015457350

Why do customers value m-banking apps? : a stimulus-organism-response perspective

Palamidovska-Sterjadovska, Nikolina; Prodanova, Jana; … - In: Spanish journal of marketing 28 (2024) 4, pp. 481-499

Persistent link: https://www.econbiz.de/10015190382