Search Results - subject:"Interaction approach"

Hauke-Lopes, Aleksandra; Ratajczak-Mrozek, Milena; … - In: The journal of business & industrial marketing 38 (2023) 6, pp. 1316-1331

Persistent link: https://www.econbiz.de/10014276778

Bygballe, Lena E.; Dubois, Anna; Jahre, Marianne - In: Journal of business research : JBR 154 (2023), pp. 1-10

Persistent link: https://www.econbiz.de/10013468736

Prenkert, Frans; Hedvall, Klas; Hasche, Nina; Eklinder … - In: Industrial marketing management : the international … 105 (2022), pp. 48-59

Persistent link: https://www.econbiz.de/10013494011

Silvestri, Raffaele; Bocconcelli, Roberta; Carloni, Elisa; … - In: Journal of business research : JBR 148 (2022), pp. 343-355

Persistent link: https://www.econbiz.de/10013325488

Huang, Lei; Nenonen, Suvi - In: Journal of business research : JBR 150 (2022), pp. 1-11

Persistent link: https://www.econbiz.de/10013365583

Möller, K. E. Kristian; Halinen, Aino - In: Industrial marketing management : the international … 69 (2018), pp. 18-31

Persistent link: https://www.econbiz.de/10011822279

Guercini, Simone; Milanesi, Matilde - In: Journal of business-to-business marketing 23 (2016) 4, pp. 293-309

Persistent link: https://www.econbiz.de/10011637117

LI, Meng - In: Management & Marketing 5 (2010) 1

international market. The conceptual framework is then being expanded by integrating factors from an „interaction approach” to …

Persistent link: https://www.econbiz.de/10008550586