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  • Search: subject:"Interaction experiential customization"
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Beziehungsmarketing 1 Consumer behaviour 1 Customer integration 1 Customer satisfaction 1 Environmental consciousness 1 Green customization intention 1 Green marketing 1 Interaction experiential customization 1 Konsumentenverhalten 1 Kundenintegration 1 Kundenzufriedenheit 1 Processing fluency 1 Relationship marketing 1 Self-construal 1 Sustainable product 1 Umweltbewusstsein 1 Öko-Marketing 1 Öko-Produkt 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Wang, Chen 1 Zhang, Ran 1 Zhang, Yan 1
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Management decision 1
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ECONIS (ZBW) 1
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Green consumption by design : interaction experiences and customization intentions
Wang, Chen; Zhang, Yan; Zhang, Ran - In: Management decision 62 (2024) 4, pp. 1375-1394
Persistent link: https://www.econbiz.de/10015045674
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