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  • Search: subject:"Interactive Communication Technology Adoption Model"
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Year of publication
Subject
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Innovation adoption 2 Innovationsakzeptanz 2 Adoption 1 Befragung 1 Big health data 1 Blockchain 1 Blockchain technology 1 Ecosystem 1 Gesundheit 1 Gesundheitsversorgung 1 Gesundheitswesen 1 Health 1 Health care 1 Health care system 1 Innovation diffusion 1 Innovationsdiffusion 1 Interactive Communication Technology Adoption Model 1 Internet marketing 1 Interview 1 NHS 1 Online advertising 1 Online-Marketing 1 Semi-structured interviews 1 Stakeholder 1 Technologiewahl 1 Technology choice 1 content analysis 1 health marketers 1 interactive communication technology adoption model 1
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Online availability
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Free 2
Type of publication
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Article 2
Type of publication (narrower categories)
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Article in journal 2 Aufsatz in Zeitschrift 2
Language
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English 2
Author
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Antsipava, Dasha 1 Benn, Rebecca 1 Noort, Guda van 1 Reijmersdal, Eva A. van 1 Shaw, Alan 1 Strycharz, Joanna 1
Published in...
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Health marketing quarterly 1 Journal of business research : JBR 1
Source
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ECONIS (ZBW) 2
Showing 1 - 2 of 2
Cover Image
What drives blockchain technology adoption in the online advertising ecosystem? : an interview study into stakeholders' perspectives
Antsipava, Dasha; Strycharz, Joanna; Reijmersdal, Eva A. van - In: Journal of business research : JBR 171 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10014541888
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Cover Image
Examining the barriers to accepting big health data from a health marketeer's perspective
Benn, Rebecca; Shaw, Alan - In: Health marketing quarterly 40 (2023) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10014294989
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