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  • Search: subject:"Interactive identity development"
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Beziehungsmarketing 1 Brand identity 1 Brand image 1 Brand management 1 Corporate culture 1 Corporate reputation 1 Customer integration 1 Firmenimage 1 Interactive identity development 1 Kundenintegration 1 Markenführung 1 Markenimage 1 Personality psychology 1 Persönlichkeitspsychologie 1 Process oriented perspective 1 Reciprocal co-creation 1 Relationship marketing 1 Stakeholder 1 Stakeholder identity 1 Unternehmenskultur 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Kastanakis, Minas 1 Mühlbacher, Hans 1 Voyer, Benjamin G. 1 Wallpach, Sylvia von 1
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Journal of business research : JBR 1
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ECONIS (ZBW) 1
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Co-creating stakeholder and brand identities : introduction to the special section
Wallpach, Sylvia von; Voyer, Benjamin G.; Kastanakis, Minas - In: Journal of business research : JBR 70 (2017), pp. 395-398
Persistent link: https://www.econbiz.de/10011620548
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