Modern conditions for real investment are generally associated with increasing uncertainty, which is even more relevant when evaluating innovative projects. Current innovation analysis methods using a linear model are outdated. At the same time, an open interactive model of the innovation...

To clarify interactivity as functions, processes, and perceptions, and to examine the moderating role of experience, this study uses an experimental design to investigate key questions about functional features, actual interactions and perceptions, and the consequences (i.e., attitude, trust,...