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Brand management 1 Corporate reputation 1 Firmenimage 1 HR marketing 1 Human Resource Management 1 Markenführung 1 Outsourcing 1 Personalbeschaffung 1 Personalmanagement 1 Personalmarketing 1 Recruitment 1 VIKOR method 1 employer attractiveness 1 employer brand 1 internal and external resources for the employer brand formation 1 multicriteria analysis 1 outsourcing 1 project metrics 1
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CC license 1 Free 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Aksom, Herman 1 Bilorus, Tetiana 1 Firsova, Svitlana 1 Zhylinska, Oksana 1
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Marketing i menedžment innovacij : m&mi 1
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ECONIS (ZBW) 1
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Employer brand management : methodological aspects
Zhylinska, Oksana; Firsova, Svitlana; Bilorus, Tetiana; … - In: Marketing i menedžment innovacij : m&mi (2021) 1, pp. 158-169
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