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  • Search: subject:"Internal reference price"
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external reference price 1 internal reference price 1 nonprofit arts organizations 1 pay‐what‐you‐want 1 pricing strategy 1
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English 1
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Gross, Hellen P. 1 Rottler, Maren 1 Wallmeier, Franziska 1
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Journal of Philanthropy and Marketing (NVSM) 1
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EconStor 1
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The influence of external reference price strategies in a nonprofit arts organization's “pay‐what‐you‐want” setting
Gross, Hellen P.; Rottler, Maren; Wallmeier, Franziska - In: Journal of Philanthropy and Marketing (NVSM) 26 (2021) 1
Nonprofit arts organizations face conflicting objectives to balance—or more specifically, to create—artistic and educational value and to generate financial income from various sources. Pay-what-you-want (PWYW), a participative pricing mechanism where services have no fixed price and...
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