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~isPartOf:"Handbook of research on international advertising"
~subject:"Werbepsychologie"
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Werbepsychologie
International marketing
14
Internationales Marketing
14
Cultural identity
8
Kulturelle Identität
8
Scientific method
4
Wissenschaftliche Methode
4
Internet marketing
3
Online-Marketing
3
Marketing management
2
Marketingmanagement
2
Psychology of advertising
2
Advertising industry
1
Advertising media
1
Advertising planning
1
Beer
1
Befragung
1
Belgien
1
Belgium
1
Bibliometrics
1
Bibliometrie
1
Bier
1
Brand
1
Carlsberg AS <Kopenhagen>
1
Comparison
1
Confidence
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Croatia
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Digital media
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Digitale Medien
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Enterprise
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Europa
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Europe
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Experiment
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Gender
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Geschlecht
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Globalisierung
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Globalization
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Japan
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Kroatien
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English
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Banks, Ivana Bušljeta
1
Liu-Thompkins, Yuping
1
Pelsmacker, Patrick de
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Handbook of research on international advertising
Europäische Hochschulschriften / 5
2
Psychology & marketing
2
(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
1
Asia Pacific journal of marketing and logistics
1
Berichte aus der Betriebswirtschaft
1
Cross culture - interkulturelles Handeln in der Wirtschaft
1
Cross-cultural and critical perspectives on brands
1
International journal of emerging markets
1
Journal of euromarketing
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Konsum und Verhalten
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ECONIS (ZBW)
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Online advertising : a cross-cultural synthesis
Liu-Thompkins, Yuping
- In:
Handbook of research on international advertising
,
(pp. 303-324)
.
2012
Persistent link: https://www.econbiz.de/10009513917
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2
Probability markers in Croatian and Belgian advertisements and tolerance for ambiguity
Banks, Ivana Bušljeta
;
Pelsmacker, Patrick de
- In:
Handbook of research on international advertising
,
(pp. 376-397)
.
2012
Persistent link: https://www.econbiz.de/10009514368
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