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~isPartOf:"Handbook of research on international advertising"
~isPartOf:"International journal of emerging markets"
~subject:"Werbepsychologie"
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Werbepsychologie
International marketing
22
Internationales Marketing
22
Cultural identity
8
Kulturelle Identität
8
Emerging economies
7
Schwellenländer
7
Multinationales Unternehmen
5
Transnational corporation
5
Globalisierung
4
Globalization
4
Scientific method
4
Wissenschaftliche Methode
4
Designation of origin
3
Herkunftsbezeichnung
3
Internet marketing
3
Marketing management
3
Marketingmanagement
3
Online-Marketing
3
Psychology of advertising
3
Auslandsinvestition
2
Brand image
2
Brand management
2
Consumer behaviour
2
Emerging markets
2
Firm performance
2
Foreign investment
2
Konsumentenverhalten
2
Markenführung
2
Markenimage
2
National culture
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Nationalkultur
2
Unternehmenserfolg
2
Adaptation strategy
1
Advertising
1
Advertising industry
1
Advertising media
1
Advertising planning
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Beer
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English
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Banks, Ivana Bušljeta
1
Liu-Thompkins, Yuping
1
Pelsmacker, Patrick de
1
Srivastava, Rajesh Kumar
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Handbook of research on international advertising
International journal of emerging markets
Europäische Hochschulschriften / 5
2
Psychology & marketing
2
(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
1
Asia Pacific journal of marketing and logistics
1
Berichte aus der Betriebswirtschaft
1
Cross culture - interkulturelles Handeln in der Wirtschaft
1
Cross-cultural and critical perspectives on brands
1
Journal of euromarketing
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Konsum und Verhalten
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ECONIS (ZBW)
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Online advertising : a cross-cultural synthesis
Liu-Thompkins, Yuping
- In:
Handbook of research on international advertising
,
(pp. 303-324)
.
2012
Persistent link: https://www.econbiz.de/10009513917
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2
Probability markers in Croatian and Belgian advertisements and tolerance for ambiguity
Banks, Ivana Bušljeta
;
Pelsmacker, Patrick de
- In:
Handbook of research on international advertising
,
(pp. 376-397)
.
2012
Persistent link: https://www.econbiz.de/10009514368
Saved in:
3
Effectiveness of global advertisement on culture of India : an emerging market
Srivastava, Rajesh Kumar
- In:
International journal of emerging markets
5
(
2010
)
1
,
pp. 102-113
Persistent link: https://www.econbiz.de/10003980172
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