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~isPartOf:"Journal of international consumer marketing"
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International marketing
33
Internationales Marketing
33
Consumer behaviour
23
Konsumentenverhalten
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Brand image
11
Brand management
11
Markenführung
11
Markenimage
11
Cultural identity
8
Designation of origin
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Herkunftsbezeichnung
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Kulturelle Identität
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Globalisierung
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Globalization
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Multinationales Unternehmen
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Transnational corporation
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National culture
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Nationalkultur
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Welt
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World
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Brand
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China
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International marketing research
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Internationale Marktforschung
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Internet marketing
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Markenartikel
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Measurement
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Online retailing
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Online-Handel
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Online-Marketing
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United States
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Advertising
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Comparison
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Consumer goods marketing
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Emerging economies
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India
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Indien
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Konsumgütermarketing
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Huff, Lenard C.
2
Manrai, Ajay K.
2
Tsai, Wanhsiu Sunny
2
Aarts, Pieter
1
Agnihotri, Arpita
1
Alarcón-del-Amo, María-del-Carmen
1
Allred, Anthony T.
1
Bandyopadhyay, Subir
1
Barbro, Patrick A.
1
Bhattacharya, Saurabh
1
Bizarrias, Flávio Santino
1
Chakraborty, Goutam
1
Chen, Changdong
1
Chu, Shu-chuan
1
Cook, Michael P.
1
Cucato, Jussara da S. T.
1
Gliniecka, Martyna
1
Hadjikhani, Amjad
1
Hassan, Salah
1
Hofstede, Geert
1
Hornikx, Jos
1
Huang, Shuting
1
Huang, Szu-chi
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Hussein, Rania
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Jacob, Isaac
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Jiang, Ruochen
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Kaffashpoor, Azar
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Kang, Inwon
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Klein, Andreas
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Liu, Yu
1
Llonch-Andreu, Joan
1
López-Lomelí, Miguel Ángel
1
Mady, Tarek T.
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Manrai, Lalita A.
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Journal of international consumer marketing
International marketing review
136
Journal of international marketing
123
Journal of global marketing
111
Journal of business research : JBR
105
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
47
Europäische Hochschulschriften / 5
46
International business review : the official journal of the European International Business Academy
45
SpringerLink / Bücher
43
Advances in international marketing
40
Industrial marketing management : the international journal for industrial and high-tech firms
38
Handbook of research in international marketing
26
Journal of euromarketing
26
Management international review : mir ; journal of international business
26
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
25
The journal of brand management : an international journal
25
Asia Pacific journal of marketing and logistics
24
European journal of marketing : EJM
24
The SAGE handbook of international marketing
20
Journal of the Academy of Marketing Science
19
Gabler Edition Wissenschaft
18
International journal of advertising : the quarterly review of marketing communications
18
Journal of strategic marketing
18
The journal of business & industrial marketing
17
Journal of world business : JWB
16
Springer eBook Collection
16
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
15
Marketing intelligence & planning
15
The journal of product & brand management
15
Arbeitspapier / Institut für Marketing, Universität Mannheim
14
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
14
European journal of international management : EJIM
14
Handbook of research on international advertising
14
Journal of macromarketing : examining the interactions among markets, marketing, and society
14
Journal of marketing
14
International journal of business and globalisation : IJBG
13
International marketing ; Vol. 1
13
International marketing ; Vol. V
13
Journal of marketing management : MM
13
Research handbook on export marketing
13
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ECONIS (ZBW)
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1
Visual references in the description of print advertisements : a four-country cross-cultural analysis
Gliniecka, Martyna
- In:
Journal of international consumer marketing
34
(
2022
)
2
,
pp. 201-213
Persistent link: https://www.econbiz.de/10013167321
Saved in:
2
Xenocentrism, ethnocentrism, and global culture influence on consumer preference for global and local brands
Cucato, Jussara da S. T.
;
Bizarrias, Flávio Santino
; …
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 351-366
Persistent link: https://www.econbiz.de/10014321486
Saved in:
3
Do country and culture influence online reviews? : an analysis of a multinational retailer's country-specific sites
Barbro, Patrick A.
;
Mudambi, Susan M.
;
Schuff, David
- In:
Journal of international consumer marketing
32
(
2020
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10012200795
Saved in:
4
To what extent should emerging brands maintain distinctiveness in the global market? : the effect of brand isomorphism level on brand evaluation
Chen, Changdong
;
Jiang, Ruochen
- In:
Journal of international consumer marketing
34
(
2022
)
1
,
pp. 72-94
Persistent link: https://www.econbiz.de/10013167303
Saved in:
5
Cultural perspectives of millennials' decision-making styles in online group buying
Klein, Andreas
;
Sharma, Varinder M.
- In:
Journal of international consumer marketing
34
(
2022
)
4
,
pp. 357-379
Persistent link: https://www.econbiz.de/10013361563
Saved in:
6
"The Great War" in the auto-making industry : banal nationalism and symbolic domination and country-of-origin effect in consumer culture
Rius-Ulldemolins, Joaquim
- In:
Journal of international consumer marketing
33
(
2021
)
1
,
pp. 98-112
Persistent link: https://www.econbiz.de/10012423926
Saved in:
7
Possession attachment toward global brands : how the "world of Barbie" is shaping the mindsets of millennial girls
Wagner, Udo
;
Jacob, Isaac
;
Khanna, Monica
;
Rai, Krupa A.
- In:
Journal of international consumer marketing
33
(
2021
)
4
,
pp. 434-451
Persistent link: https://www.econbiz.de/10012607777
Saved in:
8
Congruent versus incongruent branding for emerging market firms
Agnihotri, Arpita
;
Bhattacharya, Saurabh
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 226-237
Persistent link: https://www.econbiz.de/10012483614
Saved in:
9
The interplay between brand globalness and localness for iconic global and local brands in the transitioning Chinese market
Liu, Yu
;
Tsai, Wanhsiu Sunny
;
Tao, Weiting
- In:
Journal of international consumer marketing
32
(
2020
)
2
,
pp. 128-145
Persistent link: https://www.econbiz.de/10012200809
Saved in:
10
Multinational luxury brands' communication strategies on international and local social media : comparing Twitter and Weibo
Wang, Rang
;
Huang, Shuting
;
Pérez-Ríos, Natascha G.
- In:
Journal of international consumer marketing
32
(
2020
)
4
,
pp. 313-323
Persistent link: https://www.econbiz.de/10012259393
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