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~isPartOf:"International marketing review"
~isPartOf:"Journal of international business studies : JIBS ; an official journal of the Academy of International Business"
~type_genre:"Übersichtsarbeit"
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Search: subject:"Internationale Markteintrittsstrategie"
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International marketing review
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
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Managing transnational firms : resources, market entry and strategic alliances
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Guest editorial: International market selection and segmentation : perspectives and challenges
Papadopoulos, Nicolas G.
(
contributor
); …
- In:
International marketing review
28
(
2011
)
2
,
pp. 132-149
Persistent link: https://www.econbiz.de/10009242908
Saved in:
2
The internationalisation theory of the multinational enterprise : a review of the progress of a research agenda after 30 years
Buckley, Peter J.
;
Casson, Mark
- In:
Journal of international business studies : JIBS ; an …
40
(
2009
)
9
,
pp. 1563-1580
Persistent link: https://www.econbiz.de/10003918896
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