//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marketingmanagement"
~subject:"Online-Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Internet"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Marketingmanagement
Online-Marketing
Electronic Commerce
22,836
E-commerce
20,399
Social Web
19,856
Social web
19,853
Internet
19,652
Consumer behaviour
13,929
Konsumentenverhalten
13,929
Internet marketing
12,471
Online-Handel
10,838
Online retailing
10,835
Deutschland
5,542
Germany
5,161
Beziehungsmarketing
4,899
Relationship marketing
4,897
Theorie
4,863
Theory
4,810
Digital platform
4,439
Digitale Plattform
4,434
USA
4,327
Welt
4,260
Elektronisches Geld
4,244
Electronic money
4,240
World
4,227
United States
4,207
Digitalisierung
4,107
Electronic Banking
4,029
Electronic banking
3,990
Digitization
3,818
Informationstechnik
3,217
Viral marketing
3,091
Virales Marketing
3,084
Information technology
3,025
Website
3,015
Telecommunications industry
2,678
Telekommunikationssektor
2,678
Soziales Netzwerk
2,596
Brand management
2,566
Markenführung
2,565
Social network
2,407
more ...
less ...
Online availability
All
Undetermined
5,596
Free
2,262
Type of publication
All
Article
9,245
Book / Working Paper
4,068
Journal
31
Type of publication (narrower categories)
All
Article in journal
7,807
Aufsatz in Zeitschrift
7,807
Aufsatz im Buch
1,446
Book section
1,446
Graue Literatur
552
Non-commercial literature
552
Working Paper
396
Arbeitspapier
393
Hochschulschrift
306
Collection of articles of several authors
297
Sammelwerk
297
Ratgeber
244
Guidebook
232
Aufsatzsammlung
222
Case study
194
Fallstudie
194
Thesis
168
Lehrbuch
115
Conference paper
108
Konferenzbeitrag
108
Textbook
91
Konferenzschrift
66
Glossar enthalten
39
Glossary included
39
Handbook
39
Handbuch
39
Collection of articles written by one author
34
Sammlung
34
Conference proceedings
25
Amtsdruckschrift
20
Government document
20
Bibliografie enthalten
19
Bibliography included
19
Interview
11
Reprint
9
Festschrift
7
Einführung
6
Bibliografie
5
Dissertation u.a. Prüfungsschriften
4
Market information
4
more ...
less ...
Language
All
English
11,820
German
1,508
French
11
Polish
6
Russian
6
Spanish
3
Swedish
3
Serbian
2
Czech
1
Italian
1
Slovak
1
Undetermined
1
more ...
less ...
Author
All
Kreutzer, Ralf T.
46
Skiera, Bernd
31
Goldfarb, Avi
30
Tucker, Catherine
29
Dwivedi, Yogesh Kumar
27
Fritz, Wolfgang
23
Law, Chun Hung Roberts
23
Wilbur, Kenneth C.
23
Ghose, Anindya
21
Schwarz, Torsten
21
Whinston, Andrew B.
21
Jerath, Kinshuk
20
Ozuem, Wilson
20
Bauer, Hans H.
19
Kollmann, Tobias
19
Wirtz, Bernd W.
19
Chaffey, Dave
18
Edelman, Benjamin
18
Lammenett, Erwin
18
Tucker, Catherine E.
18
Bonatti, Alessandro
17
Bergemann, Dirk
16
Decarolis, Francesco
16
Karjaluoto, Heikki
16
Martínez-López, Francisco J.
16
Okazaki, Shintaro
16
Pauwels, Koen
16
Pelsmacker, Patrick de
16
Rita, Paulo
16
Sayedi, Amin
16
Schultz, Carsten D.
16
Smith, Katherine Taken
16
Stephen, Andrew T.
16
Viswanathan, Siva
16
Bigné Alcañiz, J. Enrique
15
Harrigan, Paul
15
Kumar, Subodha
15
Scott, David Meerman
15
Tuten, Tracy L.
15
Ahuja, Vandana
14
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
90
IGI Global
26
National Bureau of Economic Research
22
Information Resources Management Association
18
Books on Demand GmbH <Norderstedt>
12
Haufe-Lexware GmbH & Co. KG
12
American Marketing Association
10
Springer Gabler <Firma>
10
Deutscher Dialogmarketing Verband
9
OECD
9
Universität Mannheim
8
MITP Verlags-GmbH & Co. KG
7
Nomos Verlagsgesellschaft
6
Organisation for Economic Co-operation and Development
6
Springer-Verlag GmbH
6
Wiley-VCH
6
epubli GmbH
5
Campus Verlag
4
Edward Elgar Publishing
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
Rheinwerk Verlag
4
UVK Verlagsgesellschaft mbH
4
Peter Lang GmbH
3
Springer International Publishing
3
Universität Bremen
3
Verlag Dr. Kovač
3
World Tourism Organization
3
marketing-Börse GmbH
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Berliner Wissenschafts-Verlag
2
Bundesverband Digitale Wirtschaft
2
BusinessVillage GmbH
2
CAMPUS 02 - Fachhochschule der Wirtschaft / FH-Bachelorstudiengang Marketing & Sales
2
Chartered Institute of Public Relations
2
Europäische Kommission / Statistisches Amt
2
GATE Germany, Konsortium Internationales Hochschulmarketing
2
Goethe-Universität Frankfurt am Main
2
NetLibrary, Inc
2
RWTH Aachen
2
Redline Verlag
2
more ...
less ...
Published in...
All
Journal of business research : JBR
332
International journal of internet marketing and advertising : IJIMA
203
Journal of retailing and consumer services
186
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
135
SpringerLink / Bücher
125
Journal of marketing communications
117
Journal of advertising research
113
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
109
International journal of advertising : the review of marketing communications
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
102
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
92
Management science : journal of the Institute for Operations Research and the Management Sciences
87
International journal of hospitality management
86
Springer eBook Collection
86
International journal of electronic marketing and retailing : IJEMR
85
Information systems research : ISR
84
Journal of internet commerce
79
Journal of promotion management : innovations in planning and applied research
77
Tourism management : research, policies, practice
77
Industrial marketing management : the international journal for industrial and high-tech firms
75
Technological forecasting & social change : an international journal
74
Electronic commerce research
66
Business horizons
65
International journal of advertising : the quarterly review of marketing communications
65
International journal of technology marketing : IJTMkt
65
Cogent business & management
57
Journal of management information systems : JMIS
56
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
55
Journal of promotion management : JPM
55
The journal of product & brand management
55
Journal of marketing
53
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
52
Journal of marketing management : MM
51
Psychology & marketing
51
Journal of travel and tourism marketing
50
Journal of electronic commerce research : JECR
49
International journal of e-business research : an official publication of the Information Resources Management Association
48
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
46
Marketing intelligence & planning
46
International journal of business information systems : IJBIS
45
more ...
less ...
Source
All
ECONIS (ZBW)
13,281
USB Cologne (EcoSocSci)
58
EconStor
4
RePEc
1
Showing
1
-
10
of
13,344
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Recommend or not : a comparative analysis of customer reviews to uncover factors influencing explicit online recommendation behavior in peer-to-peer accommodation
Kai Ding
;
Choo, Wei Chong
- In:
European research on management and business economics
30
(
2024
)
1
,
pp. 1-18
In the fiercely competitive landscape of the peer-to-peer accommodation platform Airbnb, understanding customers' online recommendation behavior is essential for optimizing competitiveness and harnessing the potential of electronic word-of-mouth. This study aims to provide comprehensive insights...
Persistent link: https://www.econbiz.de/10014518860
Saved in:
2
The role of perception of digital celebrities on live stream shopping intention through social interaction in Indonesia
Febriyantoro, Mohamad Trio
;
Mulyadi, Tirta
;
Hendrayani, Eka
- In:
Cogent business & management
11
(
2024
)
1
,
pp. 1-15
Despite the growing popularity and commercial potential of live streaming, research on live streaming trade is still in its early stages. Moreover, previous studies have produced inconsistent results regarding the influence of digital celebrity perceptions on consumer shopping intentions....
Persistent link: https://www.econbiz.de/10014521061
Saved in:
3
Determinants of consumers' purchase intention on digital business model platform : evidence from Ethiopia using partial least square structural equation model (PLS-SEM) technique
Tilahun, Mulatu
;
Atanaw, Eshetie Berhan
;
Tesfaye, Gezahegn
- In:
Journal of innovation and entrepreneurship : JIE
12
(
2023
),
pp. 1-28
Online digital market platform business model designers, marketers, and retailers can further expand their marketing strategies to draw in and keep customers to gain a competitive edge globally if they are aware of the elements influencing consumers' purchasing intentions. The purpose of this...
Persistent link: https://www.econbiz.de/10014496929
Saved in:
4
A Web-Based Online Shoe Store
Ullah, Subhan
;
Ullah, Farman
;
Jan, Saeed Ullah
-
2023
-tier methods, with a backside database, a Second tier of
internet
information services (I.S.) and PHP, and an
internet
browser as a …
Persistent link: https://www.econbiz.de/10014260144
Saved in:
5
When Facebook is the
internet
: the role of social media in ethnic conflict
Tähtinen, Tuuli
-
2024
conflict in Myanmar. In this context most people use mobile phones, and particularly the Facebook app, to access the
internet
…. To distinguish the effects of social media from those of the broader
internet
, I exploit geographic variation in mobile …
Persistent link: https://www.econbiz.de/10014515709
Saved in:
6
Enhancing digital promotion of cultural attractions : assessing websites, online marketing tools and smart technologies
Floričić, Tamara
;
Šker, Irena
;
Benassi, Hermina Maras
- In:
Business systems research : a system view accross …
14
(
2023
)
1
,
pp. 72-92
Background: Built heritage in developed tourism destinations presents a resource of attractiveness, and its presentation through digital technology impacts the perception of culture. Objectives: The paper aims to determine opportunities for further development of digital promotion of cultural...
Persistent link: https://www.econbiz.de/10014420520
Saved in:
7
Switching intention to online channel in Vietnam : a case study of consumer electronics goods
Phan Duy Hung
;
Vu Huy Thong
;
Pham Van Tuan
;
Nguyen Huu …
- In:
Cogent business & management
11
(
2024
)
1
,
pp. 1-26
Online retailing has been growing significantly. However, electronic retailers have still encountered some issues related to consumer psychology and potential risks besides the widely acknowledged advantages of the online channels. This current study extends the PPM (Push-Pull-Mooring) framework...
Persistent link: https://www.econbiz.de/10014519170
Saved in:
8
Challenges of digitization in the social economy in times of pandemic : the evolution of online presence and e-commerce in agri-food cooperatives
Cristobal-Fransi, Eduard
;
Daries, Natalia
;
Ramón …
- In:
Agricultural and Food Economics : AFE
11
(
2023
)
1
,
pp. 1-26
has reinforced the need to access the
Internet
and develop online commerce. This paper analyses the online presence of … methodology (Extended Model of
Internet
Commerce Adoption) were used to study the websites of various Catalan agricultural …
Persistent link: https://www.econbiz.de/10014513378
Saved in:
9
Predicting intention to follow online restaurant community advice : a trust-integrated technology acceptance model
Shaker, Aya K.
;
Mostafa, Rasha H. A.
;
El Seidi, Reham
- In:
European journal of management and business economics : …
32
(
2023
)
2
,
pp. 185-202
Purpose This research investigates consumer intention to follow online community advice. Applying the technology acceptance model (TAM) to the context of online restaurant communities, the study empirically examines the effects of perceived usefulness, perceived ease of use, attitude and trust...
Persistent link: https://www.econbiz.de/10014318794
Saved in:
10
Online Disinhibited Contracts
Barnes, Wayne
-
2023
There have been at least two dominant forces at work in the realm of consumer contracting over the past several decades. One has been the rise and domination of the standard form contract, whereby merchants contract with consumers via the use of standardized, boilerplate terms and conditions...
Persistent link: https://www.econbiz.de/10014259976
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->