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~isPartOf:"Journal of retailing and consumer services"
~person:"Belanche, Daniel"
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Consumer behaviour
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Influencer marketing
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Belanche, Daniel
Park, Jungkun
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Rana, Nripendra P.
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Journal of retailing and consumer services
Journal of marketing communications
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of electronic marketing and retailing : IJEMR
1
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Influencer marketing on TikTok : the effectiveness of humor and followers' hedonic experience
Barta, Sergio
;
Belanche, Daniel
;
Fernández, Ana
; …
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014239820
Saved in:
2
Building influencers' credibility on Instagram : effects on followers' attitudes and behavioral responses toward the influencer
Belanche, Daniel
;
Casaló, Luis V.
;
Flavián, Marta
; …
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012581928
Saved in:
3
Website usability, consumer satisfaction and the intention to use a website : the moderating effect of perceived risk
Belanche, Daniel
;
Casaló, Luis V.
;
Guinalíu, Miguel
- In:
Journal of retailing and consumer services
19
(
2012
)
1
,
pp. 124-132
Persistent link: https://www.econbiz.de/10009507884
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