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~isPartOf:"Journal of retailing and consumer services"
~person:"Pei, Zhi"
~person:"Kumar, Jitender"
~subject:"Brand community relationship investment"
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Drivers of brand community engagement
Kumar, Jitender
;
Kumar, Vikas
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012238383
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