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~subject:"Online-Marketing"
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Search: subject:"Internet"
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Subject
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Online-Marketing
Electronic Commerce
22,801
E-commerce
20,364
Social Web
19,804
Social web
19,801
Internet
19,629
Consumer behaviour
13,871
Konsumentenverhalten
13,871
Internet marketing
12,431
Online-Handel
10,804
Online retailing
10,801
Deutschland
5,538
Germany
5,157
Beziehungsmarketing
4,883
Relationship marketing
4,881
Theorie
4,859
Theory
4,806
Digital platform
4,424
Digitale Plattform
4,419
USA
4,324
Welt
4,253
Elektronisches Geld
4,230
Electronic money
4,226
World
4,220
United States
4,204
Digitalisierung
4,082
Electronic Banking
4,017
Electronic banking
3,978
Digitization
3,794
Informationstechnik
3,209
Viral marketing
3,079
Virales Marketing
3,072
Information technology
3,017
Website
3,010
Telecommunications industry
2,677
Telekommunikationssektor
2,677
Soziales Netzwerk
2,590
Brand management
2,547
Markenführung
2,546
Social network
2,401
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Undetermined
5,399
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2,181
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Article
8,723
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3,818
Journal
30
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Article in journal
7,433
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7,433
Aufsatz im Buch
1,296
Book section
1,296
Graue Literatur
500
Non-commercial literature
500
Working Paper
367
Arbeitspapier
364
Collection of articles of several authors
266
Sammelwerk
266
Hochschulschrift
247
Ratgeber
236
Guidebook
224
Aufsatzsammlung
205
Case study
174
Fallstudie
174
Thesis
116
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111
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105
Konferenzbeitrag
105
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87
Konferenzschrift
61
Glossar enthalten
35
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35
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33
Handbuch
33
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28
Sammlung
28
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20
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20
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20
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12
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12
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8
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5
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English
11,262
German
1,292
French
9
Polish
6
Russian
6
Spanish
3
Swedish
3
Serbian
2
Czech
1
Italian
1
Slovak
1
Undetermined
1
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Author
All
Kreutzer, Ralf T.
45
Goldfarb, Avi
30
Tucker, Catherine
29
Skiera, Bernd
28
Dwivedi, Yogesh Kumar
26
Wilbur, Kenneth C.
23
Law, Chun Hung Roberts
22
Ghose, Anindya
21
Fritz, Wolfgang
20
Jerath, Kinshuk
20
Whinston, Andrew B.
20
Schwarz, Torsten
19
Chaffey, Dave
18
Edelman, Benjamin
18
Kollmann, Tobias
18
Lammenett, Erwin
18
Tucker, Catherine E.
18
Bonatti, Alessandro
17
Bergemann, Dirk
16
Decarolis, Francesco
16
Karjaluoto, Heikki
16
Okazaki, Shintaro
16
Ozuem, Wilson
16
Pelsmacker, Patrick de
16
Rita, Paulo
16
Sayedi, Amin
16
Schultz, Carsten D.
16
Smith, Katherine Taken
16
Wirtz, Bernd W.
16
Harrigan, Paul
15
Stephen, Andrew T.
15
Ahuja, Vandana
14
Bigné Alcañiz, J. Enrique
14
Choi, Yung Kyun
14
Ko, Eunju
14
Kumar, Subodha
14
Olbrich, Rainer
14
Qiu, Liangfei
14
Scott, David Meerman
14
Tan, Yong
14
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Springer Fachmedien Wiesbaden
87
IGI Global
25
National Bureau of Economic Research
21
Information Resources Management Association
15
Haufe-Lexware GmbH & Co. KG
11
Springer Gabler <Firma>
10
Books on Demand GmbH <Norderstedt>
9
Deutscher Dialogmarketing Verband
9
OECD
9
American Marketing Association
8
Universität Mannheim
8
MITP Verlags-GmbH & Co. KG
7
Organisation for Economic Co-operation and Development
6
Springer-Verlag GmbH
6
Wiley-VCH
6
Nomos Verlagsgesellschaft
5
Campus Verlag
4
Edward Elgar Publishing
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
Rheinwerk Verlag
4
UVK Verlagsgesellschaft mbH
4
epubli GmbH
4
Peter Lang GmbH
3
Springer International Publishing
3
Universität Bremen
3
Verlag Dr. Kovač
3
World Tourism Organization
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Berliner Wissenschafts-Verlag
2
Bundesverband Digitale Wirtschaft
2
Chartered Institute of Public Relations
2
Europäische Kommission / Statistisches Amt
2
GATE Germany, Konsortium Internationales Hochschulmarketing
2
Goethe-Universität Frankfurt am Main
2
NetLibrary, Inc
2
RWTH Aachen
2
Redline Verlag
2
Sofijski universitet "Sv. Kliment Ochridski" / Faculty of Economics
2
Technische Universität Braunschweig
2
Uni-Taschenbücher GmbH
2
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Published in...
All
Journal of business research : JBR
312
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
SpringerLink / Bücher
120
Journal of advertising research
111
Journal of marketing communications
109
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
International journal of advertising : the review of marketing communications
104
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
99
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
International journal of hospitality management
86
International journal of electronic marketing and retailing : IJEMR
84
Information systems research : ISR
83
Management science : journal of the Institute for Operations Research and the Management Sciences
83
Springer eBook Collection
83
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
76
Tourism management : research, policies, practice
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
66
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
International journal of technology marketing : IJTMkt
59
Business horizons
57
Journal of management information systems : JMIS
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
Cogent business & management
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
52
Psychology & marketing
50
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
Journal of marketing
47
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
46
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
International journal of contemporary hospitality management
45
Marketing intelligence & planning
45
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Source
All
ECONIS (ZBW)
12,513
USB Cologne (EcoSocSci)
53
EconStor
4
RePEc
1
Showing
1
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10
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12,571
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1
Recommend or not : a comparative analysis of customer reviews to uncover factors influencing explicit online recommendation behavior in peer-to-peer accommodation
Kai Ding
;
Gong, Xi Yun
;
Huang, Tao
;
Choo, Wei Chong
- In:
European research on management and business economics
30
(
2024
)
1
,
pp. 1-18
In the fiercely competitive landscape of the peer-to-peer accommodation platform Airbnb, understanding customers' online recommendation behavior is essential for optimizing competitiveness and harnessing the potential of electronic word-of-mouth. This study aims to provide comprehensive insights...
Persistent link: https://www.econbiz.de/10014518860
Saved in:
2
Determinants of consumers' purchase intention on digital business model platform : evidence from Ethiopia using partial least square structural equation model (PLS-SEM) technique
Tilahun, Mulatu
;
Atanaw, Eshetie Berhan
;
Tesfaye, Gezahegn
- In:
Journal of innovation and entrepreneurship : JIE
12
(
2023
),
pp. 1-28
Online digital market platform business model designers, marketers, and retailers can further expand their marketing strategies to draw in and keep customers to gain a competitive edge globally if they are aware of the elements influencing consumers' purchasing intentions. The purpose of this...
Persistent link: https://www.econbiz.de/10014496929
Saved in:
3
A Web-Based Online Shoe Store
Ullah, Subhan
;
Ullah, Farman
;
Jan, Saeed Ullah
-
2023
-tier methods, with a backside database, a Second tier of
internet
information services (I.S.) and PHP, and an
internet
browser as a …
Persistent link: https://www.econbiz.de/10014260144
Saved in:
4
When Facebook is the
internet
: the role of social media in ethnic conflict
Tähtinen, Tuuli
-
2024
conflict in Myanmar. In this context most people use mobile phones, and particularly the Facebook app, to access the
internet
…. To distinguish the effects of social media from those of the broader
internet
, I exploit geographic variation in mobile …
Persistent link: https://www.econbiz.de/10014515709
Saved in:
5
Enhancing digital promotion of cultural attractions : assessing websites, online marketing tools and smart technologies
Floričić, Tamara
;
Šker, Irena
;
Benassi, Hermina Maras
- In:
Business systems research : a system view accross …
14
(
2023
)
1
,
pp. 72-92
Background: Built heritage in developed tourism destinations presents a resource of attractiveness, and its presentation through digital technology impacts the perception of culture. Objectives: The paper aims to determine opportunities for further development of digital promotion of cultural...
Persistent link: https://www.econbiz.de/10014420520
Saved in:
6
Switching intention to online channel in Vietnam : a case study of consumer electronics goods
Phan Duy Hung
;
Vu Huy Thong
;
Pham Van Tuan
;
Nguyen Huu …
- In:
Cogent business & management
11
(
2024
)
1
,
pp. 1-26
Online retailing has been growing significantly. However, electronic retailers have still encountered some issues related to consumer psychology and potential risks besides the widely acknowledged advantages of the online channels. This current study extends the PPM (Push-Pull-Mooring) framework...
Persistent link: https://www.econbiz.de/10014519170
Saved in:
7
Challenges of digitization in the social economy in times of pandemic : the evolution of online presence and e-commerce in agri-food cooperatives
Cristobal-Fransi, Eduard
;
Daries, Natalia
;
Ramón …
- In:
Agricultural and Food Economics : AFE
11
(
2023
)
1
,
pp. 1-26
has reinforced the need to access the
Internet
and develop online commerce. This paper analyses the online presence of … methodology (Extended Model of
Internet
Commerce Adoption) were used to study the websites of various Catalan agricultural …
Persistent link: https://www.econbiz.de/10014513378
Saved in:
8
Predicting intention to follow online restaurant community advice : a trust-integrated technology acceptance model
Shaker, Aya K.
;
Mostafa, Rasha H. A.
;
El Seidi, Reham
- In:
European journal of management and business economics : …
32
(
2023
)
2
,
pp. 185-202
Purpose This research investigates consumer intention to follow online community advice. Applying the technology acceptance model (TAM) to the context of online restaurant communities, the study empirically examines the effects of perceived usefulness, perceived ease of use, attitude and trust...
Persistent link: https://www.econbiz.de/10014318794
Saved in:
9
Online Disinhibited Contracts
Barnes, Wayne
-
2023
There have been at least two dominant forces at work in the realm of consumer contracting over the past several decades. One has been the rise and domination of the standard form contract, whereby merchants contract with consumers via the use of standardized, boilerplate terms and conditions...
Persistent link: https://www.econbiz.de/10014259976
Saved in:
10
Rules of attraction : females perception of male self-representation in a dating app
Roshchupkina, Olga
;
Kim, Olga
;
Lee, Eun-Ju
- In:
Asia marketing journal
24
(
2023
)
4
,
pp. 169-177
Persistent link: https://www.econbiz.de/10013555700
Saved in:
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