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~type_genre:"Case study"
~isPartOf:"Analyzing the strategic role of social networking in firm growth and productivity"
~isPartOf:"Handbook of research on integrating social media into strategic marketing"
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Analyzing the strategic role of social networking in firm growth and productivity
Handbook of research on integrating social media into strategic marketing
HMD : Praxis der Wirtschaftsinformatik
17
Harvard business review : HBR
13
Harvard-Business-Manager : das Wissen der Besten
12
Social Branding : Strategien - Praxisbeispiele - Perspektiven
12
Gabler Edition Wissenschaft
10
Premier reference source
10
Cases on strategic social media utilization in the nonprofit sector
9
Digital and social media marketing : a results-driven approach
9
Reihe Electronic Commerce
8
Cases on managing e-services
7
Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und Politik
7
Psychology & marketing
7
Digitalisierung des Handels mit ePace : innovative E-Commerce-Geschäftsmodelle und digitale Zeitvorteile
6
Kommunikation als Erfolgsfaktor im Innovationsmanagement : Strategien im Zeitalter der Open Innovation
6
Research
6
Strategic change : SC ; briefings in entrepreneurial finance
6
Business Collaboration : standortübergreifende Prozesse mit Business Software ; Praxislösungen im Detail ; Fallstudien, Konzepte, Modellierung
5
Corporate social responsibility in the digital age
5
Handbook of social media management : value chain and business models in changing media markets
5
International journal of electronic commerce : IJEC
5
International journal of networking and virtual organisations : IJNVO
5
Management information systems : mis quarterly
5
Personalentwicklung 2.0 : Lernen, Wissensaustausch und Talentförderung der nächsten Generation
5
Social media and crisis communication
5
Business process management journal
4
Crowdfunding : the corporate era
4
Digital enterprise transformation : a business-driven approach to leveraging Innovative IT
4
Digitale Transformation im Unternehmen gestalten : Geschäftsmodelle, Erfolgsfaktoren, Handlungsanweisungen, Fallstudien
4
Emergent strategies for e-business processes, services, and implications : advancing corporate frameworks
4
Gabler Research
4
Information systems and e-business management : ISeB
4
International journal of electronic business
4
International journal of technology management : IJTM
4
Journal of marketing management : MM
4
Services marketing cases in emerging markets : an asian perspective
4
Virtual enterprises, communities & social networks : Workshop GeNeMe '11 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.09.2011 ; [eingebunden in die Gesamttagung "Wissens-Gemeinschaften 2011"]
4
Advances in electronic commerce (AEC) book series
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Social media and marketing : the evolution of Tottenham Hotspur Football Club
Cohen, Ivan K.
- In:
Handbook of research on integrating social media into …
,
(pp. 324-339)
.
2015
Persistent link: https://www.econbiz.de/10011294560
Saved in:
2
Social network analysis visualization : a Facebook case study
Mohana Shanmugam
;
Yusmadi Yah Jusoh
;
Rozi Nor Haizan Nor
; …
- In:
Handbook of research on integrating social media into …
,
(pp. 257-270)
.
2015
Persistent link: https://www.econbiz.de/10011294583
Saved in:
3
Value co-creation, social media, and Marketing 3.0 : towards the search for competitive advantage in firms
Garcia-Haro, Maria Angeles
;
Martinez-Ruiz, Maria Pilar
; …
- In:
Handbook of research on integrating social media into …
,
(pp. 99-119)
.
2015
Persistent link: https://www.econbiz.de/10011294609
Saved in:
4
Understanding the use of social media for employer branding
Wolf, Maxim Viktor
;
Sims, Julian
;
Yang, Huadong
- In:
Handbook of research on integrating social media into …
,
(pp. 46-72)
.
2015
Persistent link: https://www.econbiz.de/10011294619
Saved in:
5
The business of advocacy : a case study of Greenpeace
Pillay, Kiru
;
Maharaj, Manoj
- In:
Analyzing the strategic role of social networking in …
,
(pp. 59-75)
.
2017
Persistent link: https://www.econbiz.de/10011530616
Saved in:
6
With a little help from my friends : the Irish radio industry's strategic : dappropriation of Facebook for commercial growth
McMahon, Daithi
- In:
Analyzing the strategic role of social networking in …
,
(pp. 157-171)
.
2017
Persistent link: https://www.econbiz.de/10011531088
Saved in:
7
How social media offers opportunities for growth in the traditional media industry : the case of travel journalism
Duffy, Andrew
- In:
Analyzing the strategic role of social networking in …
,
(pp. 172-187)
.
2017
Persistent link: https://www.econbiz.de/10011531092
Saved in:
8
Customer attitudes towards
Internet
banking and social media on
Internet
banking in the UK
Wang, Yen-Yao
;
Mohana Shanmugam
;
Hajli, Nick
;
Bugshan, Hatem
- In:
Handbook of research on integrating social media into …
,
(pp. 287-302)
.
2015
Persistent link: https://www.econbiz.de/10011294565
Saved in:
9
Distributed leadership and its applications in health care settings : social media perspective
Farzipour, Vida
- In:
Handbook of research on integrating social media into …
,
(pp. 303-323)
.
2015
Persistent link: https://www.econbiz.de/10011294563
Saved in:
10
Social networking sites and marketing strategies
Wu, Ying
;
Stewart, Malcolm
;
Liu, Rebecca
- In:
Handbook of research on integrating social media into …
,
(pp. 207-239)
.
2015
Persistent link: https://www.econbiz.de/10011294589
Saved in:
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