Protocol describes a cascade of formalised standards or agreements to be implemented as control regimes for flexible material and/or semiotic organisation. It predictably structures in an often layered, sometimes hierarchical way the behaviours of data and objects to participate in...

Protocol describes a cascade of formalised standards or agreements to be implemented as control regimes for flexible material and/or semiotic organisation. It predictably structures in an often layered, sometimes hierarchical way the behaviours of data and objects to participate in...

In November 2018, LG Uplus had a partnership with Netflix for the first time in South Korea and started to offer the integrated service which is available to subscribe and use Netflix through its IPTV. Despite of huge influence of integrated service to local media industry, there are few studies...

In November 2018, LG Uplus had a partnership with Netflix for the first time in South Korea and started to offer the integrated service which is available to subscribe and use Netflix through its IPTV. Despite of huge influence of integrated service to local media industry, there are few studies...

1. Marketing Communications and Brand Development in A Changing World – Introduction, Issues and Perspectives -- 2. SMEs Adoption of Artificial Intelligence-Chatbots for Marketing Communication: A Conceptual Framework for an Emerging Economy -- 3. Integration of Augmented Reality (AR) and...