Kim, Yoojung; Lee, Wei-Na; Jung, Jong-Hyuok - In: Journal of Business Research 66 (2013) 9, pp. 1644-1650
Given societal and public health concerns about Internet gambling, this study examines how prevalent Internet gambling … advertising is during TV poker programs and how Internet gambling companies employed alternative strategies to promote Internet … gambling on TV in response to government regulations in 2006 and 2010. Despite legislation to prohibit Internet gambling in …