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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Information systems research : ISR"
~isPartOf:"The journal of product & brand management"
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Internet marketing
337
Online-Marketing
337
Social Web
193
Social web
193
Consumer behaviour
192
Konsumentenverhalten
192
Brand management
97
Markenführung
97
Viral marketing
77
Virales Marketing
77
Advertising effects
74
Werbewirkung
74
Online retailing
69
Online-Handel
69
Brand image
67
Markenimage
67
Beziehungsmarketing
64
Relationship marketing
64
social media
62
Advertising
57
Werbung
57
E-commerce
49
Electronic Commerce
49
Internet
33
Brand
32
Markenartikel
31
Marketing management
25
Marketingmanagement
25
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23
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23
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22
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22
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22
USA
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Customer integration
17
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17
social media marketing
14
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13
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199
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324
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336
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336
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10
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English
337
Author
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Assimakopoulos, Costas
4
Ghose, Anindya
4
Kumar, Subodha
4
Pentina, Iryna
4
Tan, Yong
4
Vrontis, Demetris
4
Animesh, Animesh
3
Chen, Jianqing
3
Feng, Juan
3
Oh, Wonseok
3
Pinsonneault, Alain
3
Qiu, Liangfei
3
Rita, Paulo
3
Whinston, Andrew B.
3
Zhang, Xiaoquan
3
Acikgoz, Fulya
2
Agarwal, Ashish
2
Antoniadis, Ioannis
2
Bhatnagar, Amit
2
Boutsouki, Christina
2
Choi, Angela Aerry
2
Duh, Helen Inseng
2
Erkan, Ismail
2
Fortin, David R.
2
Greve, Goetz
2
Guzman, Francisco
2
Ha, Louisa
2
Hair, Neil Frederick
2
Han, Sang Pil
2
Hatzithomas, Leonidas
2
Hitt, Lorin M.
2
Ho, Yi-Chun
2
Ho, Yi-Jen
2
Hosanagar, Kartik
2
Jacob, Varghese S.
2
Jiang, Pingjun
2
Jiang, Zhenhui
2
Kennedy, Eric
2
Koh, Anthony C.
2
Kwark, Young
2
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Published in...
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International journal of internet marketing and advertising : IJIMA
Information systems research : ISR
The journal of product & brand management
Journal of business research : JBR
312
Journal of retailing and consumer services
183
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
SpringerLink / Bücher
122
Journal of advertising research
111
Journal of marketing communications
109
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
107
International journal of advertising : the review of marketing communications
104
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
Springer eBook Collection
87
International journal of hospitality management
86
International journal of electronic marketing and retailing : IJEMR
85
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Tourism management : research, policies, practice
77
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
66
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
International journal of technology marketing : IJTMkt
59
Business horizons
57
Journal of management information systems : JMIS
56
Cogent business & management
55
Journal of promotion management : JPM
55
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
52
Psychology & marketing
50
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
Journal of marketing
47
Journal of marketing management : MM
47
Marketing intelligence & planning
47
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
46
International journal of contemporary hospitality management
46
International journal of e-business research : an official publication of the Information Resources Management Association
46
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ECONIS (ZBW)
337
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1
The attraction effect in crowdfunding
Weinmann, Markus
;
Mishra, Abhay Nath
;
Kaiser, Lena Franziska
- In:
Information systems research : ISR
34
(
2023
)
3
,
pp. 1276-1295
Persistent link: https://www.econbiz.de/10014384233
Saved in:
2
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
3
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
4
The role of audiences' benign envy in influencer marketing
Yue, Xiaofan
;
Nawal Hanim Abdullah
;
Mass Hareeza Ali
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 215-230
Persistent link: https://www.econbiz.de/10014442588
Saved in:
5
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
6
Social media marketing and consumer behaviour in the new normal : the relationship between content and interaction
Çil, Ebru
;
Erkan, İsmail
;
Mogaji, Emmanuel
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 328-349
Persistent link: https://www.econbiz.de/10014442625
Saved in:
7
Decide now or later : making sense of incoherence across online reviews
Yin, Dezhi
;
Vreede, Triparna de
;
Steele, Logan M.
;
De …
- In:
Information systems research : ISR
34
(
2023
)
3
,
pp. 1211-1227
Persistent link: https://www.econbiz.de/10014384225
Saved in:
8
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
9
Brands talking on events? : brand personification in real-time marketing tweets to drive consumer engagement
Harrison, Ebenezer Nana Banyin
;
Kwon, Wi-suk
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1319-1337
Persistent link: https://www.econbiz.de/10014485569
Saved in:
10
Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
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