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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Online-Handel"
~subject:"Social Web"
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Online-Handel
Social Web
Internet marketing
199
Online-Marketing
199
Consumer behaviour
118
Konsumentenverhalten
118
Social web
108
Advertising effects
50
Werbewirkung
50
Brand management
49
Markenführung
49
social media
45
Advertising
43
Werbung
43
Beziehungsmarketing
38
Relationship marketing
38
Viral marketing
38
Virales Marketing
38
Brand image
33
Markenimage
33
Online retailing
32
E-commerce
30
Electronic Commerce
30
Marketing management
20
Marketingmanagement
20
Website
16
Facebook
15
Internet
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USA
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United States
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advertising
12
social media marketing
12
KMU
10
Mobile communications
10
Mobilkommunikation
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SME
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Mobile Marketing
9
Mobile marketing
9
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128
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Rita, Paulo
3
Acikgoz, Fulya
2
Antoniadis, Ioannis
2
Assimakopoulos, Costas
2
Boutsouki, Christina
2
Duh, Helen Inseng
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Erkan, Ismail
2
Greve, Goetz
2
Ha, Louisa
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Kwon, Eun Sook
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Logan, Kelty
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Lorenzo-Romero, Carlota
2
Loureiro, Sandra Maria Correia
2
Moro, Sérgio
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Aakash
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Abhijith, U.
1
Abuljadail, Mohammad
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Afolabi, Ibukun Tolulope
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Aghniadi
1
Agrebi, Meriem
1
Akdoğan, Kutay
1
Aksoy, Nilsah Cavdar
1
Al-Karaghouli, Wafi
1
Al-Mamun, Abdullah
1
Al-Mudahka, Lolwah
1
Alan, Alev Kocak
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Alarcón-del-Amo, María-del-Carmen
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An, Soontae
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1
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1
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1
Athanasopoulou, Pinelopi
1
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1
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Published in...
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
227
Journal of retailing and consumer services
144
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
82
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
80
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
74
Journal of marketing communications
63
International journal of advertising : the review of marketing communications
62
Technological forecasting & social change : an international journal
61
International journal of hospitality management
58
Information systems research : ISR
57
Tourism management : research, policies, practice
57
Industrial marketing management : the international journal for industrial and high-tech firms
55
Journal of promotion management : innovations in planning and applied research
55
Journal of internet commerce
54
International journal of electronic marketing and retailing : IJEMR
53
Business horizons
48
Journal of management information systems : JMIS
48
The journal of product & brand management
46
Cogent business & management
43
Electronic commerce research
43
International journal of technology marketing : IJTMkt
38
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
37
Management science : journal of the Institute for Operations Research and the Management Sciences
37
SpringerLink / Bücher
35
International journal of contemporary hospitality management
34
Journal of electronic commerce research : JECR
33
Journal of hospitality marketing & management
33
Marketing intelligence & planning
33
Springer eBook Collection
33
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
32
International journal of business information systems : IJBIS
31
International journal of e-business research : an official publication of the Information Resources Management Association
30
Journal of marketing management : JMM ; journal of the Academy of Marketing
30
The journal of brand management : an international journal
30
Journal of marketing
29
Journal of strategic marketing
29
Journal of travel and tourism marketing
28
Journal of advertising research
27
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
27
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128
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1
The role of audiences' benign envy in influencer marketing
Yue, Xiaofan
;
Nawal Hanim Abdullah
;
Mass Hareeza Ali
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 215-230
Persistent link: https://www.econbiz.de/10014442588
Saved in:
2
Social media marketing and consumer behaviour in the new normal : the relationship between content and interaction
Çil, Ebru
;
Erkan, İsmail
;
Mogaji, Emmanuel
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 328-349
Persistent link: https://www.econbiz.de/10014442625
Saved in:
3
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
4
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
Saved in:
5
Does online shopping allure frugal buyers?
Kumar, Satinder
;
Kaur, Aqwinder
;
Omrane, Amina
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 63-85
Persistent link: https://www.econbiz.de/10014340164
Saved in:
6
Effects of e-marketplaces brand trust on repurchasing intention and WOM : are they reinforced by consumers' online shopping experience?
Santi, Pedro Victor de
;
Carneiro-da-Cunha, Julio Araujo
; …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 100-121
Persistent link: https://www.econbiz.de/10014340166
Saved in:
7
Purchasing intentions and digital influencers
Laroutis, Dimitri
;
Boistel, Philippe
;
Zaman, Mustafeed
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 172-191
Persistent link: https://www.econbiz.de/10014340169
Saved in:
8
The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
Shayeb, Mirna El
;
El-Deeb, Sara
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 28-57
Persistent link: https://www.econbiz.de/10014318240
Saved in:
9
Are social media and mobile applications threatening retail websites
Ramos, Ricardo Filipe
;
Rita, Paulo
;
Moro, Sérgio
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 58-81
Persistent link: https://www.econbiz.de/10014318243
Saved in:
10
Investigating factors affecting trust and purchase intention towards online websites : structural equation modelling approach
Dogra, Pallavi
;
Kaushal, Arun
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 98-120
Persistent link: https://www.econbiz.de/10014318246
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