//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Werbung"
~person:"Moschis, George P."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Internet marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Werbung
Advertising
2
Advertising effects
2
Consumer behaviour
2
Internet marketing
2
Konsumentenverhalten
2
Online-Marketing
2
Werbewirkung
2
cartoons
2
Internet
1
advertising
1
advertising design
1
banner advertising
1
cartoon ads
1
internet advertising
1
offensive advertising
1
offensive products
1
product involvement
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Moschis, George P.
Acikgoz, Fulya
1
Aghniadi
1
Alexandrovskiy, Sergey
1
An, Soontae
1
Aramendia-Muneta, Maria Elena
1
Armelini, Guillermo
1
Arnita, Devi
1
Arora, Taanika
1
Assimakopoulos, Costas
1
Bae, Young Han
1
Bakr, Yousra
1
Balconi, Michela
1
Barrichello, Alcides
1
Barth, Vincent
1
Barthel, Eva-Maria
1
Bormann, Patrick
1
Burnaz, Sebnem
1
Canavari, Maurizio
1
Cassioli, Federico
1
Chang, Fang-Kai
1
Chaudhary, Monica
1
Chung, Yoo Jin
1
Dankwa, Dan Duku
1
De Cicco, Roberta
1
Dodoo, Naa Amponsah
1
Duffett, Rodney Graeme
1
Falaster, Christian
1
Fernandes, Semila Fenelly
1
Gautam, Omvir
1
Ghouse, Suhail M.
1
Giovanis, Apostolos
1
González, Jorge
1
Gröbel, Julia
1
Hair, Neil Frederick
1
Hanson, Cynthia B.
1
Hazari, Sunil
1
Heidari, Setareh
1
Hien Vo
1
Hough, Michelle
1
more ...
less ...
Published in...
All
International journal of internet marketing and advertising : IJIMA
International journal of electronic marketing and retailing : IJEMR
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Internet advertising of offensive products : the effects of cartoons on adult consumer attitudes
Pakakorn Rakrachakarn
;
Moschis, George P.
;
Thittapong …
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 152-167
Persistent link: https://www.econbiz.de/10012252811
Saved in:
2
Are cartoon ads effective for adult consumers?
Rakrachakarn, Pakakorn
;
Moschis, George P.
- In:
International journal of internet marketing and …
8
(
2013
)
2
,
pp. 125-142
Persistent link: https://www.econbiz.de/10010394711
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->