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  • Search: subject:"Internet strategy"
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Year of publication
Subject
All
Internet strategy 3 Alignement 2 Alignment 2 Cadre conceptuel 2 Capacités dynamiques 2 Conceptual framework 2 Dynamic capabilities 2 Stratégie Internet 2 Beziehungsmarketing 1 Confidence 1 Content Management 1 Content management 1 E-commerce 1 Electronic Commerce 1 Influencer 1 Influencer marketing 1 Internet 1 Internet marketing 1 Marketing 1 Marketing management 1 Marketingmanagement 1 Online-Marketing 1 Relationship marketing 1 Social Web 1 Social web 1 Vertrauen 1 content marketing 1 e-commerce 1 entry barriers 1 marketing tools on the internet 1 pull type internet strategy 1 resource-based theory 1 trust for thepublished content 1 trust to economy 1
more ... less ...
Online availability
All
Free 4
Type of publication
All
Book / Working Paper 3 Article 1
Type of publication (narrower categories)
All
Article in journal 1 Aufsatz in Zeitschrift 1
Language
All
Undetermined 2 English 1 French 1
Author
All
Rival, Yann 2 Martin, Ludivine 1 Penard, Thierry 1 Sołoducha, Krzysztof 1
Institution
All
Université Paris-Dauphine 1 Université Paris-Dauphine (Paris IX) 1 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 1
Published in...
All
Economics Papers from University Paris Dauphine 1 European research studies 1 MPRA Paper 1 Open Access publications from Université Paris-Dauphine 1
Source
All
RePEc 3 ECONIS (ZBW) 1
Showing 1 - 4 of 4
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Influencer marketing as a method of solving the crisis of trust in digital content marketing
Sołoducha, Krzysztof - In: European research studies 25 (2022) 3, pp. 634-645
Persistent link: https://www.econbiz.de/10013532441
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L’approche par les capacités dynamiques d’alignement comme cadre d’analyse des stratégies Internet
Rival, Yann - Université Paris-Dauphine (Paris IX) - 2008
The study of Internet strategies has led to the publication of numerous research in Information Systems. It is most often through different perspectives adopted, to explain the results related to the adoption of the Internet within the company. Thus the approach of alignment used to explain the...
Persistent link: https://www.econbiz.de/10010861513
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Cover Image
Investing in a Website: A Top Dog or a Resource-Based Strategy for Firms?
Martin, Ludivine; Penard, Thierry - Volkswirtschaftliche Fakultät, … - 2005
This article is aimed at analyzing the motivations on the part of firms to invest in websites. What are the drivers behind such investments? In order to address this issue, we have considered two alternative theoretical frameworks. The first relies upon resourcebased theory; the approach herein...
Persistent link: https://www.econbiz.de/10005789663
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Cover Image
L’approche par les capacités dynamiques d’alignement comme cadre d’analyse des stratégies Internet.
Rival, Yann - Université Paris-Dauphine
L’étude des stratégies Internet a donné lieu à la publication de nombreux travaux de recherche en Systèmes d’Information. Il s’agit le plus souvent, à travers les différentes perspectives adoptées, d’expliquer les résultats issus de l’adoption de l’Internet au sein de...
Persistent link: https://www.econbiz.de/10009364614
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