Albaum, Gerald; A. Roster, Catherine; M. Smith, Scott - In: Asia Pacific Journal of Marketing and Logistics 26 (2014) 1, pp. 147-161
Purpose – The purpose of this paper is to examine the effect of topic sensitivity and the research design techniques of forced answering (FA) (i.e. cannot proceed if leave an answer blank) and response options (use of “prefer not to answer” (PNA) option) on respondent motives for...
