Our times are often referred to as the new world order with its new economy. What this means is that capitalism has been restructured on a global scale, and people of widely different cultural and linguistic backgrounds have been thrown into contact more than ever before. Cultural contact may...

В статье рассмотрены теоретические и методические аспекты использования маркетинга взаимодействия при управлении системой сбыта предприятия. Основное...