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Search: subject:"Interstitial space"
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Consumer behaviour
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interstitial space
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ECONIS (ZBW)
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Loose = fun? : how
interstitial
space
in brand logos affects product perception
Esther Liu, Qianqian
;
He, Dongjin
;
Jiang, Yuwei
- In:
Journal of business research : JBR
192
(
2025
),
pp. 1-12
Persistent link: https://www.econbiz.de/10015422090
Saved in:
2
Safe together, vulnerable apart : how
interstitial
space
in text logos impacts brand attitudes in tight versus loose cultures
Gupta, Tanvi
;
Hagtvedt, Henrik
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
3
,
pp. 474-491
Persistent link: https://www.econbiz.de/10012654899
Saved in:
3
The space-to-product ratio effect : how
interstitial
space
influences product aesthetic appeal, store perceptions, and product preference
Sevilla, Julio
;
Townsend, Claudia
- In:
Journal of marketing research : JMR
53
(
2016
)
5
,
pp. 665-681
Persistent link: https://www.econbiz.de/10011600521
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