Search Results - subject:"Intimacy"

WeChat gamification : mobile payment impact on word of mouth and customer loyalty

Butt, Asad Hassan; Ahmad, Hassan; Muzaffar, Asif; … - In: Spanish journal of marketing 29 (2025) 1, pp. 95-113

Persistent link: https://www.econbiz.de/10015190420

Sex and the executive : the drama of sexual addiction

Kets de Vries, Manfred F. R. - 2024

Persistent link: https://www.econbiz.de/10014548388

Couples vacations and romantic passion and intimacy

Coffey, John K.; Shahvali, Moji; Kerstetter, Deborah; … - In: Annals of tourism research empirical insights 5 (2024) 1, pp. 1-10

associated with passion, physical intimacy, and relationship satisfaction. Study 1 (n = 238 partners) found that higher … intimacy. Our findings advance self-expansion research and provide evidence for the tourism industry to design and promote self …

Persistent link: https://www.econbiz.de/10014511987

Examining how emotions affect online audience retention : empirical evidence from livestreaming electronic commerce platforms

Xu, Xu; Luo, Chuan; Luo, Xin; Wang, Zeen - In: Information & management : the international journal of … 61 (2024) 7, pp. 1-16

Persistent link: https://www.econbiz.de/10015083425

Machine talk : how verbal embodiment in conversational AI shapes consumer-brand relationships

Bergner, Anouk Samantha; Hildebrand, Christian; Häubl, … - 2024

Persistent link: https://www.econbiz.de/10015051310

Does brand anthropomorphism and brand intimacy matter to assess consumers’ engagement successfully?

Dan, Thanh Nguyen Ngoc; Trong, Phuc Ngo - In: Cogent Business & Management 10 (2023) 2, pp. 1-15

This study aims to analyze the impact of Brand Anthropomorphism and Intimacy on the attachment between consumers and … relationship between structures. Research results show that Brand Anthropomorphism has a direct impact on Intimacy and Brand … Engagement, and Intimacy is the mediator between Brand Anthropomorphism and Brand Engagement. In addition, the research results …

Persistent link: https://www.econbiz.de/10014527713

An influencer like me : Examining the impact of the social status of Influencers

Kim, Do Yuon; Park, Minjung; Kim, Hye-Young - In: Journal of marketing communications 29 (2023) 7, pp. 654-675

Persistent link: https://www.econbiz.de/10014414321

When parasocial relationships turn sour : social media influencers, eroded and exploitative intimacies, and anti-fan communities

Mardon, Rebecca; Cocker, Hayley; Daunt, Kate L. - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 11/12, pp. 1132-1162

Persistent link: https://www.econbiz.de/10014427129

Machine talk : how verbal embodiment in conversational AI shapes consumer-brand relationships

Bergner, Anouk Samantha; Hildebrand, Christian; Häubl, … - In: Journal of consumer research : JCR ; an … 50 (2023) 4, pp. 742-764

Persistent link: https://www.econbiz.de/10014444198

Does brand anthropomorphism and brand intimacy matter to assess consumers' engagement successfully?

Nguyen Thanh Dan Ngoc; Phuc Ngo Trong - In: Cogent business & management 10 (2023) 2, pp. 1-15

Persistent link: https://www.econbiz.de/10014503238