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Search: subject:"Intra- and Inter-format Competition"
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Betriebsform
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Brand management
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Deutschland
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Einzelhandel
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Format Transfer
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Germany
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International Retailing
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Intra- and Inter-format Competition
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Local Positioning
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Markenführung
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Retail Brand Equity
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Dabija, Dan Cristian
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Marketing : ZFP ; journal of research and management
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An inter- and intra-format perspective on transfer and perception of retail formats
Swoboda, Bernhard
;
Morbe, Lukas
;
Dabija, Dan Cristian
- In:
Marketing : ZFP ; journal of research and management
39
(
2017
)
4
,
pp. 24-36
Persistent link: https://www.econbiz.de/10011780909
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