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Assessing quality perception of private labels:
intransient
cues
and consumer characteristics
Bao, Yongchuan
;
Sheng, Shibin
;
Bao, Yeqing
;
Stewart, David
- In:
Journal of Consumer Marketing
28
(
2011
)
6
,
pp. 448-458
familiarity and risk aversion) on the relationships between two
intransient
cues
(store image and product signatureness) and …
Persistent link: https://www.econbiz.de/10014848913
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