Hassel, John-Erik - In: Journal of Business & Industrial Marketing 39 (2024) 13, pp. 200-215
types of introductions of interaction episodes: Managed, Advised, Facilitated and Monitored. Originality/value Triggers and … introductions of interaction episodes for new firms has previously been sparsely addressed. This paper presents how third actor … involvement, by the introductions of interaction episodes with internal and external counterparts is managed with an aim of fast …