PRASAD, V. C. S.; GANVIR, VIVEK - In: International Journal of Innovation and Technology … 02 (2005) 04, pp. 349-366
It is now well known that the principles of innovation for the Bottom of the Pyramid (BOP) markets are different from those of the top of the pyramid. This paper discusses these principles taking the example of the development of a rural domestic water filter in India. Work related to two...
