Search Results - subject:"Involvement-commitment theory"

Summoning food at the push of a button : the interplay of religiosity, involvement and commitment in post-adoption behaviors

Elgammal, Islam; Ravichandran, Swathi; Osakwe, … - In: Journal of Islamic marketing 15 (2024) 12, pp. 3596-3620

Persistent link: https://www.econbiz.de/10015329246

Summoning food at the push of a button: the interplay of religiosity, involvement and commitment in post-adoption behaviors

Elgammal, Islam; Ravichandran, Swathi; Osakwe, … - In: Journal of Islamic Marketing 15 (2024) 12, pp. 3596-3620

Purpose This paper aims to examine desirable post-adoption outcomes related to food delivery apps using the involvement-commitment model (ICM) and the boundary of (Islamic) religiosity, which is an important facet of communities in many parts of the world today. Importantly, the study provides...

Persistent link: https://www.econbiz.de/10015351255