Despite the increasing recognition of the importance of word of mouth as an integral component of a firms’ marketing efforts, there has been little emphasis on developing suitable guidelines for entrepreneurs who wish to leverage scarce resources by pursuing more innovative marketing...

The aim of this paper is to provide a better understanding of the evolution of small firm performance. We do so by studying performance changes on a two dimensional "growth– profitability performance space". It is well established that both growth and profitability are important dimensions of...

This paper investigates the decision making behaviour of individuals with respect to attributes considered relevant to the assessment of potential venture opportunities. Using a decision making experiment, we were able to consider the behaviour of individuals taking into account their risk and...

We are interested in the antecedents to an individual?s decision to become an entrepreneur. Our approach is to consider an individual?s choice between self-employment and becoming an employee using multi-attribute utility discrete-choice modeling. The attributes in the model are based on the...

The intention of an individual to behave entrepreneurially arises because the entrepreneur perceives self-employment (or entrepreneurial behaviour within an organization) to be utility-maximizing, and thus forms the motivation to behave entrepreneurially. As argued elsewhere, the intention to...

This study investigated the longitudinal behaviour of growth rates and profitability for a large sample of Australian firms. Similar to previous studies, growth rates were found to be much more volatile than profitability measures. Using a regression equation with lagged profit and growth...

An individual’s intention to behave entrepreneurially will have attitudinal and self-efficacy antecedents. Nascent entrepreneurs also have the choice to behave entrepreneurially in their own new business or to behave entrepreneurially in an existing business (as an intrapreneur). When faced...