Yaqub, Rana Muhammad Shahid; Fairol Halim; Arfan Shehzad - In: Pakistan journal of commerce and social sciences 13 (2019) 1, pp. 62-94
Customer loyalty has gained foremost attention among the practitioners and the academic researchers because of its proximity to organizational growth, profit and survival. Based on existing literature, this study has highlighted a few critical issues related to the telecommunication sector in...
