This research studies the relationship between utilitarian, ego defensive, value expressive and knowledge functions on consumer attitude and consequently on the selection of coffee parlor by consumers. Primary data has been collected by using a structured questionnaire designed on the Fishbein...

The present context, in the opinion of most specialists, is characterised by “the knowledge based economy, organisation and management”. The novelty of these concepts resides in the transition of the issue of organisation capitals from the tangible to the intangible ones, as the performance...