The purpose of the present study was to identify the customer requirements and engineering attribute expectations of an innovative product to which a Kano's model and quality function deployment (QFD) analysis was applied. In order to accomplish the research, a new water filling machine design...

The suppliers, which are one of the most important actors in the supply chain, have a significant effect on the performances of their customer firms. Hence, supplier performance evaluation has become a competitive tool in today's goods and service producing industries. This paper presents a...

Purpose – The purpose of this paper is to classify service quality elements using Kano’s two-way quality model in terms of their instrumentality to customer satisfaction. Design/methodology/approach – Service quality attributes as borrowed from the literature are classified into...