Search Results - subject:"Kansei Engineering"

The development of Kansei-based work events scale

Nor Hafizah Ibrahim; Zafir Khan Mohamed Makhbul; Ayob, … - In: The South East Asian journal of management 17 (2023) 1, pp. 75-97

Persistent link: https://www.econbiz.de/10014261287

Customer perception on last-mile delivery services using Kansei engineering and conjoint analysis: A case study of Indonesian logistics providers

Restuputri, Dian Palupi; Fridawati, Ayun; Masudin, Ilyas - In: Logistics 6 (2022) 2, pp. 1-16

Background: This article identifies the preferences of the customer of logistics services in Indonesia using the Kansei … engineering and conjoint analysis methods. The Conjoint Analysis aims to establish utility scores that represent factors in …

Persistent link: https://www.econbiz.de/10015194780

Customer perception on last-mile delivery services using Kansei engineering and conjoint analysis : a case study of Indonesian logistics providers

Restuputri, Dian Palupi; Fridawati, Ayun; Masudin, Ilyas - In: Logistics 6 (2022) 2, pp. 1-16

Persistent link: https://www.econbiz.de/10013203047

Applying a Kansei engineering-based relationship model design approach to developing consumers' sustainability reliance on apparel

Ge, Baoru; Xue, Yun - In: Journal of fashion marketing and management 28 (2024) 5, pp. 1015-1033

Persistent link: https://www.econbiz.de/10015323667

Enhancing social enterprise coffee marketability through sensory packaging : consumer impressions, willingness to buy, and gender differences

Mabalay, Adrian A. - In: Asia Pacific journal of marketing and logistics 36 (2024) 11, pp. 3236-3254

Persistent link: https://www.econbiz.de/10015210876

A Kansei engineering-based decision-making method for offline medical service quality evaluation with multidimensional attributes

Liu, Yujia; Ren, Xinrui; Ji, Feixia; Liang, Changyong; … - 2024

Persistent link: https://www.econbiz.de/10015166610

Enhancing social enterprise coffee marketability through sensory packaging: consumer impressions, willingness to buy, and gender differences

Mabalay, Adrian A. - In: Asia Pacific Journal of Marketing and Logistics 36 (2024) 11, pp. 3236-3254

Purpose This study investigates how consumers perceive the packaging of Philippine coffee social enterprise products and how this impression affects their willingness to purchase based on sensory expectations, brand attitude, product quality perception, and price perception....

Persistent link: https://www.econbiz.de/10015340841

A new coordination service design method for government website considering the Kansei needs and the fairness of user groups

Liang, Decui; Wu, Yiqi; Xu, Zeshui - In: IEEE transactions on engineering management : EM ; a … 71 (2024), pp. 1912-1926

Persistent link: https://www.econbiz.de/10015405293

The effect of logistic service quality on customer satisfaction and loyalty using kansei engineering during the COVID-19 pandemic

Restuputri, Dian Palupi; Indriani, Tri Ratna; Masudin, Ilyas - In: Cogent Business & Management 8 (2021) 1, pp. 1-35

This article identifies the influence of logistics service quality in Indonesia on customer satisfaction and loyalty during the COVID-19 pandemic and customer trust as a moderating variable. In this study, the service quality consists of three variables: the quality of staff service, quality of...

Persistent link: https://www.econbiz.de/10014001627

The effect of logistic service quality on customer satisfaction and loyalty using kansei engineering during the COVID-19 pandemic

Restuputri, Dian Palupi; Indriani, Tri Ratna; Masudin, Ilyas - In: Cogent business & management 8 (2021) 1, pp. 1-35

Persistent link: https://www.econbiz.de/10012661363