Anderski, Matthias; Bartsch, Silke; Puchner, Georg; … - In: Marketing Review St. Gallen : die neue … 42 (2025) 3, pp. 48-57
The Athlete Sustainability Index (ASI) introduced in this article measures athletes' sustainability behaviors across ecological, social, and economic dimensions. Based on a literature review, 38 expert interviews, and an initial application to professional soccer players, the ASI links athletes'...