Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Key driver analysis"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
key driver analysis
5
customer satisfaction
3
relative weight analysis
3
Customer satisfaction
2
Dienstleistungsqualität
2
Kundenzufriedenheit
2
Service quality
2
importance-performance analysis
2
necessary condition analysis
2
BWS
1
CX research
1
Conditional choice probability
1
Consumer behaviour
1
Emotion
1
Employee suggestion system
1
Game theory
1
Kano model
1
Key driver analysis
1
Konsumentenverhalten
1
Measurement
1
Messung
1
Performance measurement
1
Performance-Messung
1
Product cannibalization and synergy
1
Shapley value
1
Viral marketing
1
Virales Marketing
1
Vorschlagswesen
1
Word of mouth
1
attitudinal drivers
1
attribute importance
1
commitment
1
compensatory
1
continuous improvement
1
diagonal line IPA
1
emotions
1
hierarchical Bayes
1
multicollinearity
1
must have attributes
1
necessity
1
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Aufsatz im Buch
1
Book section
1
Language
All
English
5
Undetermined
1
Author
All
Garver, Michael S.
4
Williams, Zachary
2
Aksoy, Lerzan
1
Conklin, Michael
1
Keiningham, Timothy
1
Lariviere, Bart
1
Lipovetsky, Stan
1
Rust, Roland T.
1
Williams, Luke
1
more ...
less ...
Published in...
All
International journal of market research
4
Journal of choice modelling
1
Marketing accountability for marketing and non-marketing outcomes
1
Source
All
ECONIS (ZBW)
5
RePEc
1
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Using complementary analyses with importance-performance analysis
Garver, Michael S.
- In:
International journal of market research
67
(
2025
)
5
,
pp. 540-559
Persistent link: https://www.econbiz.de/10015563028
Saved in:
2
Necessary condition analysis : new applications for market researchers
Garver, Michael S.
- In:
International journal of market research
67
(
2025
)
6
,
pp. 668-678
Persistent link: https://www.econbiz.de/10015573511
Saved in:
3
Key
driver
analysis
with relative weight analysis : a two-step approach
Garver, Michael S.
;
Williams, Zachary
- In:
International journal of market research
66
(
2024
)
6
,
pp. 711-728
Persistent link: https://www.econbiz.de/10015562539
Saved in:
4
The unintended consequences of attitudinal word-of-mouth drivers
Keiningham, Timothy
;
Rust, Roland T.
;
Lariviere, Bart
; …
- In:
Marketing accountability for marketing and …
,
(pp. 263-276)
.
2021
Persistent link: https://www.econbiz.de/10012654243
Saved in:
5
Utilizing relative weight analysis in customer satisfaction research
Garver, Michael S.
;
Williams, Zachary
- In:
International journal of market research
62
(
2020
)
2
,
pp. 158-175
Persistent link: https://www.econbiz.de/10012214131
Saved in:
6
Finding items cannibalization and synergy by BWS data
Lipovetsky, Stan
;
Conklin, Michael
- In:
Journal of choice modelling
12
(
2014
)
C
,
pp. 1-9
Shapley value for
key
driver
analysis
. …
Persistent link: https://www.econbiz.de/10011117146
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
