Neawnan, Pattaresa; Suriya, Komsan - In: The Empirical Econometrics and Quantitative Economics … 1 (2012) 2, pp. 71-80
This study investigates key success factors that drive the fashion design industry in Thailand. It emphasizes only Thai designers and their brands. It measures the success of each brand by numbers of domestic and international branches, and numbers of given “like” in Facebook. It found that...