Search Results - subject:"Keyword Selection" - EconBiz

A keyword selection method for mapping technological knowledge in specific sectors through patent data:the case of biofuels sector.

Costantini, Valeria; Crespi, Francesco; Curci, Ylenia - 2014

In this paper we propose an innovative methodology that aims to solve drawbacks related to how patent data are allocated and organized in international databases. We propose as a case study the biofuels sector, in order to evaluate the validity of such a method. Starting with a systematic...

Persistent link: https://www.econbiz.de/10010907546

Investigating the spillover effect of keyword market entry in sponsored search advertising

Lu, Shijie; Yang, Sha - In: Marketing science 36 (2017) 6, pp. 976-998

Persistent link: https://www.econbiz.de/10011791436

The Company that You Keep: When to Buy a Competitor's Keyword

Shin, Woo Choel - 2010

the keyword selection problem. In my dissertation, I focus on the keyword selection problem, more specifically, the choice …

Persistent link: https://www.econbiz.de/10009475368

A keyword selection method for mapping technological knowledge in specific sectors through patent data : the case of biofuels sector

Costantini, Valeria; Crespi, Francesco; Curci, Ylenia - In: Economics of innovation and new technology 24 (2015) 3/4, pp. 282-308

Persistent link: https://www.econbiz.de/10010516583

The company that you keep : when to buy a competitor's keyword

Desai, Preyas S.; Shin, Woochoel; Staelin, Richard - In: Marketing science 33 (2014) 4, pp. 485-508

Persistent link: https://www.econbiz.de/10010402545

A service of the