Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Keyword specificity"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Advertising effects
3
Consumer behaviour
3
Internet marketing
3
Konsumentenverhalten
3
Online-Marketing
3
Search engine
3
Suchmaschine
3
Werbewirkung
3
Advertising
2
Online retailing
2
Online-Handel
2
Werbung
2
keyword specificity
2
Information behaviour
1
Informationsverhalten
1
Keyword cost
1
Keyword specificity
1
Mobile
1
Mobile communications
1
Mobilkommunikation
1
Online
1
Paid search advertising
1
Performance measurement
1
Performance-Messung
1
Preismanagement
1
Pricing strategy
1
ROI
1
Ranking method
1
Ranking-Verfahren
1
Return on Investment
1
Return on investment
1
Search theory
1
Suchtheorie
1
attribution strategies
1
budget allocation
1
click-through rate
1
consumer purchase funnel
1
conversion rate
1
first-click attribution
1
keyword popularity
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Fang, Eric
1
Kannan, P. K.
1
Lee, Jongkuk
1
Li, Hongshuang
1
Li, Xiaoling
1
Pani, Abhishek
1
Viswanathan, Siva
1
Wang, Feng
1
Wu, Yueyan
1
Yang, Zhi
1
Zhuang, Mengzhou
1
Zuo, Li
1
more ...
less ...
Published in...
All
Information systems research : ISR
1
Journal of the Academy of Marketing Science
1
Marketing science
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effects of price rank on clicks and conversions in product list advertising on online retail platforms
Zhuang, Mengzhou
;
Fang, Eric
;
Lee, Jongkuk
;
Li, Xiaoling
- In:
Information systems research : ISR
32
(
2021
)
4
,
pp. 1412-1430
Persistent link: https://www.econbiz.de/10012805193
Saved in:
2
Mobile searching versus online searching : differential effects of paid search keywords on direct and indirect sales
Wang, Feng
;
Zuo, Li
;
Yang, Zhi
;
Wu, Yueyan
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 1151-1165
Persistent link: https://www.econbiz.de/10012153452
Saved in:
3
Attribution strategies and return on keyword investment in paid service advertising
Li, Hongshuang
;
Kannan, P. K.
;
Viswanathan, Siva
;
Pani, …
- In:
Marketing science
35
(
2016
)
6
,
pp. 831-848
Persistent link: https://www.econbiz.de/10011617411
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
