Clark, Daniel R.; Jno-Charles, Alisa B. - In: Journal of business ethics : JBE 201 (2025) 1, pp. 35-62
Kidfluencing, a social media business in which children serve as primary influencers of audience opinions or behavior, is a rapidly growing entrepreneurial phenomenon where parents build enterprises around the likability and antics of their children. Proponents argue that kidfluencing is simply...