The analysis of the causes or drivers of the adoption of big data analytics and blockchain and their subsequent influence on firm performance has become a significant need as a direct result of the rapidly expanding popularity of business intelligence. The purpose of this research is to present...

This study proposes as a key cause of the high failure rates in the implementation of analytical projects for marketing decisions, the discrepancy in the information quality (DIQ) perceived between producers (information technology [IT]) and users (marketing) of knowledge. Given that the DIQ...

Today's dynamic business environment has pushed service-oriented firms such as banks to collaborate with external partners through open innovation (OI) to address issues of service differentiation, optimize customer experience, and create effective open innovation strategies (OIS). However, the...

Preliminary research showed how the existing publications approach households' spending habits from a quantitative point of view. Questionnaires and their statistical evaluation by the appropriating software are the most commonly used in the reviewed studies. Analysing a family's overspending in...

The adverse effects of coal and gas energy production with the subsequent rapid increase in energy consumption emphasize the importance for Australia to adopt more renewable energy sources to counteract these dismissive contributions to climate change. This work presents a data mining approach...