chapter 1 1Chapter Sensing Values in Designing Products and Markets on Data Mining and Visualizations -- chapter 2 2Chapter Reframing the Data-Mining Process -- chapter 3 3Chapter The Use of Online Market Analysis Systems to Achieve Competitive Advantage -- chapter 4 4Chapter Finding...

The effectiveness of one aspect of the London School of Economics (LSE) approach to econometrics is assessed in a simulation study. The paper uses a data set and nine models analogous to those in Lovell's (1983) study of data mining. A simplified general-to-specific algorithm is tested in a...

1. Introduction -- 2. Marketing spending models and optimization -- 3. Metrics overview -- 4. Multi-channel campaign performance reporting and optimization -- 5. Understanding the market through marketing research -- 6. Data and statistics overview -- 7. Introduction to data mining -- 8....

A modern calculus of multivariate nonlinear multiplicative Gaussian-Markovian systems provides models of many complex systems faithful to their nature, e.g., by not prematurely applying quasi linear approximations for the sole purpose of easing analysis. To handle these complex algebraic...