This study offers a thorough examination of viral marketing research during the last two decades to uncover the changing nature of the field. Bibliometric analysis methods are used to analyze 791 peer-reviewed articles written by 1,820 authors and indexed in Scopus and Web of Science (WoS). The...

With the growth of the digital economy and environmental concerns, an increasing number of manufacturing firms are leveraging digitalization to advance their green innovation and sustainable development. Although previous studies have examined the impact of digitalization on green innovation,...