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Value of co-creation through knowledge exchange in franchising
Paswan, Audhesh K.
;
D'Souza, Derrick Eron
;
Rajamma, Rajasree
- In:
The journal of services marketing
28
(
2014
)
2
,
pp. 116-125
Persistent link: https://www.econbiz.de/10010371840
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